ZACHARY PRELL | FALL 2019
ROLE: CD
I was brought in as Creative Director to refocus and visually translate the brand’s core message for new and exisitng customers—that ZP clothing is stylish, comfortable, high-quality, and versatile. True desk-to-dinner wear. Shooting the campaign in a cool, new co-working space in Brooklyn felt like a natural fit, and increasing the diversity in casting for our e-commerce images also strengthened the message that ZP clothing is right for every guy.
CAMPAIGN VIDEO
Director: Richard Ruggiero
Model: Benj Lee
Stylist: Emily Bess
Grooming: Takashi Ashizawa
CAMPAIGN/KEY VISUALS
CAMPAIGN IMAGES
Photographer: Sascha Pflaeging
Model: Benj Lee
Stylist: Emily Bess
Groomer: Takashi Ashizawa
ONLINE
Landing pages used campaign imagery to feature key products for the season.
E-COMMERCE IMAGES
Photographer: Sascha Pflaeging, Martin Betz
Models: Tony Chung, Ryan Allan, Miguel Perdomo, Kacey Carrig
Stylist: Melina Kemph, Michael Fusco
Grooming: Scott McMahon, Mark Alan
FALL 2019 LOOK BOOK
We updated and refined the existing design of the look book to tell the story of the collection—especially the “Essentials,” seven pieces of clothing that served as the basis for building a modern men’s wardrobe.
SOCIAL
