CADAR FINE JEWELRY
ROLE: CD/DD
I was brought on as a consultant to help launch fine jewelry brand CADAR. Working with EVINS Communications and Owner/Designer Michal Kadar, I developed all aspects of the identity program and physical/digital communications.
We worked with photographer/Director Jason Pietra to capture six collections in stills and motion. In addition to photo shoots, I directed the design of invitations, look books, packaging, print advertising, signage/situational graphics, stationary, and the website.
IDENTITY
CADAR LOGO LOCKUP
CADAR TYPEFACE
COLLECTION I–III | VIDEOS
COLLECTION I: LIGHT
Director: Jason Pietra
DP: DJ Carroll
Music: Guy Mintus
Post: Absolute Post
COLLECTION II: WATER
COLLECTION III: BLOOM
LOOK BOOK
LOOKBOOK
Photographer Stills: Jason Pietra
Photographer Portrait: John Midgley
Stylist: Peter Tran
Post: Industrial Color
Printing: Brilliant Graphics
ADVERTISING
LAUNCH WEBSITE
COLLECTION IV–V | VIDEOS
COLLECTION IV: REFLECTIONS
COLLECTION V: ENDLESS
STILLS
ADVERTISING
MEN’S COLLECTION
Photographer: Jason Pietra
Styling: Michal Kadar
Model: Craig Difrancia
Post: The Post Office
