SIMON BEAUTY WEEK | FALL 2022
ROLE: ACD/DD
Working with the VP of Creative and team at Simon Property Group, we developed a comprehensive program for their fall 2022 Beauty Week initiative. This included assets for social, online, and on-mall deployment in over 20 of their properties nationwide.
My responsibilities included concept development/story boarding (with copy director), on-set creative for the video and still beauty shoot, casting/wardrobe (working with casting director and stylist), and direction for edit/post production. Additionally directed the development of the program identity, print media, and all digital/physical signage.
CAMPAIGN VIDEO
SIMON BEAUTY WEEK 2022 CAMPAIGN :45
VP of Creative: Garland Lyn
Director/Photographer: Anairam
DP: Steven Mastorelli
Makeup: Misha Shahzada
Hair: Rachel Lee
Manicure: Michina Koide
Models: Maya Stepper, Ellen Rosa, Natalie Nootenboom, Laurence Coke
Stylist: Celia Azoulay
Copy Director: Holly Siegel
Retouching and Post: Gloss Studio
Producer: Kristen Dowling
CAMPAIGN IDENTITY AND KEY VISUALS
WEBSITE LANDING PAGE
HOW TO VIDEOS
Multiple sizes created for social media.
AR SELFIE FILTERS
Developer: Lenslist
PRINT AND DIGITAL MEDIA
Representative examples from a program of 30+ signs
